Can't say I've ever seen THIS before.
Ikea just started running an ad for a crib in a women's magazine in Sweden that's also a PREGNANCY TEST.
So you can tear out the ad, pee on it, and then it'll tell you if you're pregnant.
You read that right.
And if you are, a new, lower price for the crib will appear on the page. So you can bring in the ad (hopefully while wearing latex gloves) and get that discount. There's no word if they're going to run this ad here in America. Somehow I don't think that'll fly here.
But it's certainly clever!
[Adweek]