"Let it go"! That's the message the Montana Meth Project has for kids when it comes to meth.
I guess they decided the main character from the highest-grossing Disney movie would hit home when it came to steering youth away from drugs.
The billboards show a hand-drawn princess resembling Elsa suffering from the effects of meth.
If this story gets "Let It Go" stuck in your head.........here's the video so you can sing along!