This month is Breast Cancer Awareness Month...and Martina is doing her part to help out:

Multi-platinum country singer Martina McBride teams up with General Mills to announce more than 20 brands will join Yoplait® and carry pink lids this fall

Get ready to clip and collect even more pink lids together to help support the fight against breast cancer in your community!  For the first time in its 14-year history, the Save Lids to Save Lives® campaign is expanding beyond Yoplait® to include more than 20 of your favorite General Mills’ brands, such as Green Giant, Nature Valley, Honey Nut Cheerios, Fiber One, Progresso, Pillsbury and Betty Crocker. To announce the program’s expansion, General Mills is teaming up with country music superstar and avid breast cancer awareness supporter, Martina McBride, to help further raise awareness about this important cause.

Beginning in September, more than 20 General Mills’ brands will carry pink lids on participating products that can be collected and mailed together by June 30, 2013. Codes found on the inside of select Yoplait product lids can also be redeemed online. For each pink lid received, General Mills will donate 10 cents to Susan G. Komen for the Cure, up to $2,500,000. General Mills has already donated $500,000 and will donate up to an additional $2,000,000 based on lids submitted, codes entered online and other consumer actions.

Every lid can help make a difference in your community. When a zip code is provided with lid redemptions, General Mills will direct those funds to the local Susan G. Komen for the Cure Affiliate. Susan G. Komen for the Cure has a network of 120 affiliates that fund community-based breast health education and breast cancer screening and treatment programs throughout the United States.

For more than 14 years, General Mills has supported the breast cancer cause.  It has done so through programs like Save Lids to Save Lives and Pink Together®, a social community for those touched by the disease. Through these and other initiatives, General Mills has contributed more than $50 million to the cause.

For a complete list of participating brands, and to find out how you can join General Mills and make a difference in the fight against breast cancer, visit Additionally, consumers can dedicate their lids to someone who has inspired them to make a difference in the fight against breast cancer, read inspirational stories about people making a local impact in the fight and more.

 ** American Cancer Society. Breast Cancer Facts & Figures 2011-2012. Atlanta: American Cancer Society, Inc.

 The Official Press Release from General Mills and Save Live Save Lilds.


Visit to find out more and start saving those lids!