DOGTV, a new cable channel for your DOG, while you are away!

The channel, launched recently in San Diego only, is designed to provide companionship for dogs and reduce stress caused by an owner’s absence.

DOGTV uses colors that dogs see best (they see colors at the end of the spectrum better, including yellow, green, indigo and violet) and sounds that are soothing, such as classical music.

The three phases of DOGTV’S programming are stimulation (to encourage playfulness), relaxation (to soothe) and exposure (to habituate dogs to daily stimuli that may cause stress. 

DOGTV is available for free for one month...then $4.99 a month.

DOGTV hopes to be available on cable stations nationwide later this year.

Sample content is available on the DOGTV website.